Review: The Tipping Point
Clarisa Melendez Review: The Tipping Point Malcom Gladwell’s 2002 novel The Tipping Point: How Little Things Can Make a Big Difference touches upon social epidemics and the close study of how ideas, and messages spread like wildfire to a vast audience. Gladwell refers to small concepts that can trigger major trends in the way people dress, think and act. It’s a phenomenon he refers to as the “tipping point” because the social epidemic seemingly goes from invisible to one of the most popular tendencies overnight. Learn about my peers! In order to best explain this concept, he breaks it down into three categories: the people who provoke a social epidemic; the content of the concept; and the environment in which the epidemic occurs. In a world where 7 billion people live in, its important to analyze how movements become popularized. There exists certain laws that facilitate these trends, with the first one being “Law of the Few.” According to the novel, it is characterized by...